Nobody browses for a dentist. Or a therapist. Or a locksmith. You search for one when you need one. I build the campaigns that get you found in that exact moment.
Real numbers from a live campaign I've run continuously for close to three years — in healthcare, one of the most tightly restricted categories Google advertises in.
Social ads interrupt people who weren't thinking about you. Search catches people who are already looking, already decided, and ready to act. Nobody types "emergency generator hire" or "counselling near me" for fun.
Businesses people go looking for when something has broken, run out, or become urgent. Healthcare practices, trades and repair services, industrial suppliers, professional services — anywhere the customer starts with a search rather than a scroll.
You don't need huge volume in these markets. You need to be the one they find at the moment they're ready to buy.
A client of close to three years, in a category with some of the strictest advertising rules Google enforces. The principles are the same whichever industry you're in — find the people already searching, and be there when they do.
Both include full campaign setup, conversion tracking, ongoing monitoring and keyword tuning — the difference is scope.
One campaign, fully built, tracked and launched — right for a business testing search advertising properly for the first time.
Lower fee per campaign, higher total value — built for businesses running several distinct service lines that each need their own targeting.